BeDancefit

A new direction, website, brand, marketing campaign and service offering for a dance and fitness studio in Inner West Melbourne.

It all started with this video

The nitty gritty

BeDancefit is a dance and fitness studio based in Inner West Melbourne. (Business sold in 2019)
Digital Designer
- New logo
- New website
- Merchandise
- Studio/wall decals
- Business cards
- Brochure design
- Timetable design & updates (print and web)
- Social media content
- Event posters (digital & print)
- Party invitations, gift certificates, and vouchers
- Copywriting & video editing
- Electronic press kits for the Department of Education (Vic)
Adobe Indesign, Photoshop, Illustrator, After Effects, Premiere Pro, Canva, Powerpoint.
- BeYoncesize dance classes
- Single ladies hens parties
- Kids dance birthday parties
- Dance and fitness classes in schools
- Kids school holiday programs
- BeDancefit merchandise

I partnered up with Director Jade Purdie to assist with building multiple revenue streams by providing digital design content creation & marketing services.

Multiple revenue streams built

Voted Melbourne’s No.1 Hen’s Party in 2017

Fitness classes

Corporate Xmas parties

Dance classes

Flash mob proposals

Holiday programs

Hens parties

Kids parties

School Programs

Innovation:

Bedancefit was a dance and fitness studio that offered adult dance classes to Beyonce songs.

BeDancefit’s pain points were low attendance rates as well as having issues with their local competition. They also didn’t really have an MVP.
In the boom of Beyonce, we created Beyoncesize.
It all started with 1 video.

- Video direction
- Video editing
- Content creation for social channels.
Content creation: videos for Instagram and Facebook with the right hashtags. I had to be clever due to copyright issues as Facebook were quick to delete any posts related to Beyonce.

I designed their website, event posters, merch, and everything that involved visual design.

Creating the experience included wearing the experience and sharing the experience online.
This class evolved into a community of empowered women that helped them stay active but also grow confident in themselves and their bodies.

The success of this class meant that additional revenue streams were created with Beyonce hens parties, marriage proposal flash mobs and corporate Christmas Party experiences.

The business was sold in 2019.