Farmwall

An innovative social enterprise utilising agrifood and education technology to scale the impact of growing food in the city.

The nitty gritty:

  • Created a new educational platform "Ecosystem by Farmwall" that educates students about sustainability, agriculture, and the environment.

  • UX/UI Designer

  • Adobe Illustrator, Photoshop, After Effects, Miro and Canva.

  • Identified Stakeholders: Understand the needs and goals of stakeholders, including educators, students, and administrators.

    User Insights and Surveys: Gathered insights into what educators needed to achieve and what students find engaging and effective.

    Understand business & user requirements: Created customer journey maps and stakeholder workshops to understand key touch points and user goals.

    Testing and Iteration: Built education modules, content, and user interface design and tested and iterated to gather feedback and refine the design.

    Implementation & Training: Developed support materials (troubleshooting guides) for setting up their profiles and enrolling in new courses.

    Events: Set up remote events for online seminars.

    Monitoring and Evaluation: Assessment Tools: Used tools to measure student learning and engagement. Gathering feedback from educators and students to continuously improve the experience.

    Student Engagement: Developed strategies to engage and promote an online community within Ecosystem.

Ecosystem by Farmwall includes:

Microgreen
kit

Learning
modules

Community
pass

Tasks completed:

  • Identified key stakeholders

  • Analysed user insights and surveys

  • Understanding business & user requirements

  • Design user experience

  • Testing and iteration

  • Implementation & training

  • Create social engagement events

  • Monitor student engagement

Creating ecosystem

First, we conducted stakeholder & MVP workshops

Once we understood the needs and goals of stakeholders, including educators, students, and administrators, we combined them with our business goals.

Combined business and user goals in Miro boards to identify activities & deliverables.

Workshopped what our minimal viable product was.

    • Educating others to make a difference

    • Sell innovative microgreen kits that allow you to grow your own food

    • Follow the world IDG goals for sustainable development.

  • Farmwall's educational program called Ecosystem by Farmwall allows new students and past graduates to learn more about growing microgreens with their Farmwall kit. The MVP allows them to engage with other urban farmers in the online community, troubleshoot farming problems, , share and gain exclusive content.

Designed, tested and iterated in a collaborative way.

Building from the legacy CRM (called mighty networks) we designed an educational urban farming course that includes content like interviews, recipesand live events as well as a digital community of urban farmers.

“Wireframing” iteration included mapping screenshots built along our customer journey map in Miro.

Understood the customer journey & opportunities for improvement.

Continually tested and iterated the customer journey.

Branding & UI work

While building Ecosystem on the Mighty networks platform the ecosystem branding project was also created where I completed many different UI components for the platform and other print and digital marketing requirements.

View work